All organisations operate in a complex environment in which hundreds of external and internal factors interact to affect their ability to achieve their objectives.
Managers need some understanding or view about how all these variables interact. They must try to be rational in making decisions. No matter how important intuition feel, and experience are as contributory factors. Most managers accept that some kind of procedure for planning the organisation’s marketing helps to sharpen this rationality. Making the complexity of business operations manageable and adding a dimension of realism to the organisation’s future plans.
This procedure is known as marketing planning.
Enough said how can H&M help with your planning and selling of your products.